|The voter's brain is like a|
Everything was useless: the candidate's virtues, the good ideas of the party, the work of the activists, the money and time invested...
The night of the defeat destroys plans, projects and hopes. It’s the hardest and most bitter time in politics.
It’s when the questions hurt:
Why did they vote for the other candidate?
Why couldn’t we make the most of our opportunities?
Which were our mistakes?
Why our political communication couldn’t convince people?
Why many people didn’t vote for our candidate even when they actually liked him?
Why didn’t we see that we were losing votes?
And is exactly at that hard time when a truth, solid as a rock, appears: most election campaigns don’t understand how the voter’s brain works. Most election campaigns don't understand the political psychology of the voter.
Strategies, tactics, electoral advertising, political marketing, political communication and the whole election campaign would be different if we knew how it is that people decide who to vote for.
Political psychology, political marketing and election campaigns
Defeats and victories happen in the same place. A dark place for those who don't know it. A real labyrinth where almost everyone gets lost: the brain, the voter's mind.
Everything goes through the voter's brain. The speeches, the advertising, the rallies, the attacks, the defenses, the proposals, the projects, the jingles, the logos... everything is processed in the brain.
That's why scientific knowledge of the human mind can be used to plan a different election campaign. A more effective and precise election campaign. A campaign where the political marketing strategy would be in tune with the voter’s psychology.
Political Psychology gives you the opportunity to learn the voter’s psychology to apply it to your election campaign.
Political psychology reveals the secrets of the voter’s brain
The voter’s brain is like a dark labyrinth. If your election campaign doesn’t put some signs and light there, then the voter will get lost and won’t vote for you. How can we put some signs and light in that labyrinth? With a persuasive political communication that hits the target. In the design of that political communication is that political psychology can make it’s contribution, can make a difference.
Psychology has 2500 years of history and a vast capital of knowledge about human behavior. There are tens of thousands of works published on political psychology. Millions of pages dedicated to political psychology.
So why not discovering that world and making it work for political marketing?
Politicalpsychology.net, where political psychology lives
This website has a visible part and a hidden one. The visible part are the articles about political psychology. I recommend that you read them as an introduction on the subject and to start finding some ideas for your campaign.
But the hidden part of politicalpsychology.net it’s the most important one. It’s the group of exclusive articles that are available only to the most interested ones, to those who really want to know more. They are 2 articles a month that explain, in a didactic, clear and enjoyable way the secrets of political psychology and political marketing. It’s the Political Psychology Newsletter.
How much does it cost? Nothing. Zero. It’s free. And there’s more: with your subscription you will receive a digital book with extremely useful information.
Some readers ask why are the articles, the Newsletter and the ebook free of charge. And my answer is very simple: why not? They represent many hours of professional work, of course. And many years of studying and experience too. But sharing knowledge is priceless. Besides there are other products that you can buy on this site. So... why not?
Where to start?
You are in Politicalpsychology.net. You know, where political psychology lives. If you are a political leader, a member of a government, a candidate for any position or if you see politics in your future, if you are a political marketing consultant, or part of a campaign team, if you are in political communication or political advertising, or if you just love politics... then I invite you to discover this fascinating world.
Read the articles. That’s the first step. And then subscribe to the Political Psychology Newsletter to have access to the hidden contents (and the free report).
Psychologist, political consultant, teacher and writer
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